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Can Loyalty Programs Save Social Networks From Themselves?
After Facebook released its earnings for the second time since going public, the ubiquitous issue of monetization reared its head. There are over 200 major Social Networking communities and sites with...
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Loyalty Programs For Your Customers and The Domino Effect
After having just endured Black Friday and Cyber Monday, and with the holidays right around the corner, there has been a renewed interest in seeking ways to improve the retail shopping experience....
View ArticleWhat Is Customer Loyalty in the Commercial Airline Industry?
There have been countless articles, white papers and blogs written on the topic of Loyalty within the commercial airline industry. However, most of these deal with the use of Loyalty programs in order...
View ArticleWhat Is Customer Loyalty in the Commercial Airline Industry? Part 2
As in Part 1 – What Is Customer Loyalty in the Commercial Airline Industry I would like to expand on the concept of micro-segmentation and how it can build strength to an existing customer loyalty...
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